Winthrop University graduate Michelle
Rojas has always had a love for technology.
Interacting with it like many other millennials do, Rojas enjoys her
laptop, social media and the mobile apps on her cell phone.
Although Rojas’ interest in
technology extends beyond what is readily provided for her consumption, she is
drawn to the creation of those technologies—so much so that Rojas pursued it as
a career.
“I started as an intern at an
Internet marketing agency and kind of just moved my way up from specialist to
now manager,” Rojas said.
Rojas goes to work every day as a
campaign manager where she and her team provide services in SEO, email
marketing and pay-per-click campaigns.
For Rojas, while she is a team
member at work she is not blind to the fact that she is one of the few female
team members in her occupation.
Women, according to the National
Center for Women and Information Technology, held 26 percent of the 3,816,00
computing related jobs in 2013. Just 5
percent of those women were Asian, 3 percent African American and 2 percent
were Hispanic. Rojas is one of these
women.
Many women, companies and
organizations have become aware of the statistics showing the lack of women in
technology, and how navigating within a predominantly male-dominated industry
comes with some difficulties.
“There are definitely complex
barriers that discourage women and minorities from entering technology,” said
user experience designer and Winthrop University graduate Sarah Auvil. “In regards to women there seems to be a
pervasive stigma that they must not know as much about technical areas as their
male counterparts.”
According to Rojas, this idea of
putting women in softer roles in the workplace because “they think that women
can’t handle it,” can be discouraging and create barriers for women pursuing a
career in tech or who are currently in it.
Associate professor of computer
science at Winthrop University Chlotia Garrison, Ph.D., believes that barriers
for women in this field still exist and begins at an early age.
“Unfortunately there are barriers
and it starts young,” Garrison said. “By
the time [women] get to college they’ve seen what a lawyer does on TV or what
have you, and a lot of them don’t have an understanding of what computer
science is and what it involves.”
Rojas was fortunate enough to gain
exposure to the technology field at an early age.
Prior to moving to Greenville,
South Carolina, while in high school Rojas lived in New Jersey. Her father encouraged
her to apply to a community college program during the summer, which included
free math and science courses.
“That was the first time I had done
any kind of programing,” Rojas said. “It was C++, a little bit of Javascript
and an intro to HTML course.”
HTML was the language that had
stuck out to Rojas the most.
“When I did HTML that’s when I was
like ‘this is awesome.’ That was when the internet really became big, AOL was
like the thing, and so being able to create a webpage was awesome because
that’s what everyone was talking about, the Internet,” Rojas said.
The program spurred Rojas into what
would later become her career field.
According to Rojas, that was the moment when she knew what she wanted to
do.
“I was like I want to be able to do
this. I want to be able to create a
whole website. After that class I
started teaching myself a little bit more about HTML,” Rojas said.
According to Garrison, multiple
organizations are pushing to try to increase the amount of women in technology
fields by creating programs similar to what Rojas attended.
“Part of that is just getting out
the knowledge of what computer science is by getting it into lower and lower
grades,” she said. “There are summer
camps that do that. There is also
something called ‘An Hour of Code’ that will happen in December and the idea is
to try and get millions of people to try an hour of code to see what it is.”
Garrison believes that exposing
girls to the possibilities in the technology field at a young age like Rojas
was has the potential to make a lifelong impact and tip the scale in the
disparity between men and women in this industry.
“It starts in school by teaching
children about how digital technology is made and exposing them to different
career paths,” Auvil said.
Once in the
industry Rojas, like other women in male-dominated fields, has encountered
barriers and a disparity of treatment between herself and her male co-workers
such as being talked to in a patronizing or undermining tone.
Crystal
Starks, a user experience designer and the Charlotte chapter leader for Girl
Develop It, is one of two women in her team of 15. She said that sometimes the women are
criticized about their work more openly then the men who are critiqued.
“It’s like
they are ‘teaching’ [women] something all of the time,” Starks said.
Rojas, however, believes that many
of these instances are subconscious and her co-workers don’t realize their
actions.
“At the office sometimes, I don’t
think that they intentionally do things like that, but they tend to assume that
the women will take on the stereotypical roles,” she said. “Like if lunch was
brought in then the women will be the ones to clean it up. That’s changed now since we have said
something about it, but things like that they don’t even think about.”
At the start of Rojas’ managerial
position she received a call from a disgruntled client. The client took her frustrations out on
Rojas, and while she remained professional, afterward the interaction took an
emotional toll.
“I closed the door and cried in my
office and my female manager was like ‘you can’t react like that because then
they are going to think that you can’t handle it,’” Rojas said.
It was said that women who
outwardly display “masculine skills, such as assertiveness and independence,”
perform better in Michael Casey’s article published in August, “When Competing
in a Male-Dominated Field Women Should ‘Man Up,’” which was featured on Fortune
Magazine’s website.
According to Rojas, this idea pressures
women to be something they are not.
“I shouldn’t feel punished or I
shouldn’t feel bad for being who I am, and if I so happen to have an emotional
response to something so be it. It
shouldn’t be seen as a weakness,” Rojas said.
While some women are encouraged to
act more like men in the work place in order to succeed their capabilities are
at the same time challenged and seen to not be on par with those of their male
co-workers.
According to Auvil, this is
especially true for women developers who are believed to not “be able to talk
shop with ‘the guys.’”
For Rojas her capabilities and
knowledge are sometimes challenged when her supervisor discusses subjects that
are more technical, and she expresses that he tries to correct her about
something she already knows about.
“I’ve been doing this for
years. I know how it works,” Rojas said.
Common to many male dominated
industries the female presence is also frequently passed over, and sometimes
leave women out all together.
“Programmers are so commonly
thought of as men that there are even reported job descriptions that use the
pronouns ‘he,’ ‘his,’ and ‘him’ to describe the potential candidate,” Auvil said.
Instances such as this can
discourage women who are in the tech field to stay or women who would like to
pursue a career in tech.
The stories of 716 women who had
left the technology field for various reasons had been collected in Kieran
Snyder’s article “Why Women Leave Tech: It’s the Culture, Not because ‘Math is
Hard,’” which was featured on Fortune Magazine’s website in October. All of the women agreed that it wasn’t due to
issues related with science education.
According to Synder, “it’s the culture, not because ‘math is hard.’”
The ways in which that culture is
perpetuated within society contributes to the lack of women in this industry.
“Media representation is a
problem,” Auvil said. “Many of the
stereotypes of who technologists are often discourage women and diversity.”
According to Auvil, “technology is
the creation of tools to solve human problems,” and when the power to create
technology is only in the hands of one group the result is only their ideas being
reflected onto society.
“It can create an even greater
disparity in society by disproportionately creating solutions that benefit
people from the same background,” Auvil said.
“Equal representation in tech and design teams and putting thought into
the human impact of digital products creates better solutions that benefit
diverse types of people.”
Auvil said that companies can help
make a difference by “creating work cultures that appeal to diverse groups of
people.”
For instance, Google’s diversity
webpage said that the company has recognized that a diverse workplace is better
for society and that “having a diversity of perspectives leads to better
decision-making, more relevant products and makes work a whole lot more
interesting.”
According to “What is the Impact of
Gender Diversity on Technology Business Performance: Research Summary” by Lecia
Barker, Cynthia Mancha and Catherine Ashcraft, gender-balanced companies
“demonstrate superior team dynamics and productivity.”
The report continues to say that
gender diversity has specific benefits in technology settings, and “that
innovative change is less likely to emerge from a group with a more homogeneous
knowledge base.”
According to Barker, Mancha and
Ashcraft, in order for organizations to realize these benefits they need to
create supportive infrastructures and cultures that foster diversity.
For instance, Google has begun to
take an initiative to expand diversity within their company.
Google’s workforce is only made up
of 30 percent of women according to a study it released in May.
“Women are half the world’s
population. We’ve got to increase their
participation in computer science and keep women at Google on the path to
leadership,” Google’s diversity webpage said.
To begin this process Google has
partnered with other companies and launched initiatives of its own.
Google’s initiative to curb the
gender disparity by getting girls interested in coding and computer science was
discussed in “No Really. How Do We Get Girls to Code,” an article published in
June by reporter Hayley Tsukayama of The Washington Post.
According to Tsukayama, Google
launched “Made With Code,” which encourages teen girls to do projects that
include creating animated gifs, composing digital soundtracks and 3-D printed
bracelets in their visual programming editor.
Like Google, many have begun to
realize the importance of having diversity in the workplace and have begun
initiating different ways in which to encourage women to pursue tech.
Organizations like Girl Develop It
help to provide affordable and accessible programs to women. As the chapter leader for Charlotte, Starks
has been able to encourage women in her community to pursue and continue
interests in the technology field.
“It has
been such a blessing. I have helped
women change their careers and keep their careers,” Starks said.
Garrison believes that efforts like
this assist in increasing the amount of women in the field, and with more women
in tech the barriers for women can begin to be broken down.
“There are some women that still
experience the idea that women might not be as good. The more women that are in the field the more
that would expel that,” Garrison said.
Rojas has also taken efforts to
spread interest technology to other women and hopefully encourage them to also
enjoy the field that she loves.
“I ended up teaching SEO at Geek
Girl Tech Con and Girl Develop It this year,” Rojas said. “I enjoy knowing that someone gained value
out of that and is going to apply it in their lives, and it’s cool knowing that
you had some kind of impact on their lives at that point in time.”
Her time in the
industry has allowed Rojas to realize that her experiences can be beneficial
and help other women as well.
“I think the most important thing, and
I’m still kind of dealing with this, is do not be afraid of failing,” Rojas
said. “I think our generation is so hung
up on failure that they are afraid to try new things and explore. It’s also all
about perspective. You shouldn’t have
the mindset that being a minority or a female will hold you back. I work to do the best that I can do while
knowing that I’m just as capable as everyone else.”